Pepsico, LIFE CEREAL | LIMITED TIME ONLY Package Design
Pepsico’s Life cereal brand requested new design architecture & logo to come up with a ‘limited time only’ pumpkin spice design concept. The design was supposed to use kids art as inspiration as outlined in the creative brief.
Inspired by a toddler craft kits company “M is for Monster”, as well as photos of kids playing with beads.
This resulted in delivering a concept based on passion for art & kids crafts keeping the consumer in mind at all costs.
Ideation
Inspired by Target Market
Final Concept, Kids Crafts
Created for Haugaard Creative | Creative Director: Jose Parado | Designer: Juliana Perez-Mitchell